Course curriculum
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1
Introduction
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2
Element 1: Evaluate Each Component of Marketing Mix
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3
Knowledge Test 1
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4
Determine Marketing Mix for Specific Markets
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5
Knowledge Test 2
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6
Monitor and Adjust Marketing Mix
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7
Knowledge Test 3
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8
BSBMKG502 Assessment
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BSBMKG502 - Welcome -
1.1 Evaluate Each Component of Marketing Mix Overview 1.2 Key Characteristics and Significance of Products & Services 1.3 Effect of Pricing Policies & Variables on Demand 1.4 Importance of Promotional Methods in Marketing 1.5 Personalise Messages Throughout the Buying Process 1.6 Importance of Channels of Distribution And its Significance 1.7 Importance and Significance of Customer Service Provision 1.8 Identify Potential Customer Base and Key Pressure Points for Success 1.9 Analyse, Test and Establish the Effect of the Components of Marketing Mix Summary - Key Points -
Knowledge Test Instructions Knowledge Test - True or False -
2.1 Identify & Assess the Impact of Environmental Factors 2.2 Identify Consumer Priorities, Needs and Preferences 2.3 Evaluate 4Ps of Marketing Mix 2.4 Select Marketing Mix that Best Satisfies Target Market 2.5 Ensure Marketing Mix Decision Meets the Marketing Objectives Summary -
Knowledge Test Instructions Knowledge Test - True or False -
3.1 Monitoring of Marketing Mix 3.2 Implications of Altering Components of Marketing Mix Summary -
Knowledge Test Instructions Knowledge Test - True or False -
BSBMKG502 - Assessment Tasks and Submission Links
Pricing options
Explain how different pricing options might be valuable to different segments of your audience.
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