Course curriculum
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1
Introduction
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2
Element 1. Prepare for a Marketing Audit
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3
Knowledge Test 7
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4
Element 2 . Identify the Form of a Marketing Audit
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5
Knowledge Test 8
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6
Element 3 . Conduct an External Marketing Audit
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7
Knowledge Test 9
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8
Element 4 . Conduct an Internal Marketing (Self) Audit
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9
Knowledge Test 10
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10
Element 5 . Prepare a Marketing Audit Report
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11
Knowledge Test 11
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12
BSBMKG515 Assessment
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BSBMKG515 - Welcome -
1.1 Identify Main Purposes of the Marketing Audit 1.2 Determine Scope of the Marketing Audit & Audit Methodology 1.3 Participants Involved in Carrying Out a Marketing Audit 1.4 Summary - Key Points -
Knowledge Test Instructions Knowledge Test - Multiple Choice -
2.1 Identify Main Characteristics of a Marketing Audit 2.2 Identity Main Elements to be Included in Marketing Audit 2.3 Select from Various Forms of a Marketing Audit 2.4 Summary - Key Points -
Knowledge Test Instructions Knowledge Test 8 -
3.1 Identify Criteria to Use in an External Marketing Audit 3.2 External Environmental Factors - Swot Analysis 3.3 External Environmental Factors - Pestel Analysis 3.4 External Environmental Factors - Porter’s Five Forces Relating to Competition 3.5 Summary - Key Points -
Knowledge Test Instructions Knowledge Test 9 - True or False -
4.1 Identify Criteria to Use in an Internal Marketing Audit 4.2 Identify the Marketing Productivity 4.3 Summary - Key Points -
Knowledge Test Instructions Knowledge Test - True or False -
5.1 Writing a Marketing Audit Report 5.2 Summary - Key Points -
Knowledge Test Instructions Knowledge Test - True or False -
BSBMKG515 - Assessment Tasks and Submission Links
Pricing options
Explain how different pricing options might be valuable to different segments of your audience.
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