Course curriculum
-
1
SMMMSM502A Introduction
-
2
Chapter 1. Mainstream Social Media Networks
-
3
Chapter 2. Social Media Marketing Strategy
-
4
Chapter 3. Organic and Paid Social Media Marketing Implementation
-
5
Chapter 4. Social Media Marketing Measurement and Reporting
-
6
SMMMSM502A Assessment
-
Welcome to Mainstream Social Media Networks -
1.1 Introduction to Mainstream Social Media Networks 1.2 Social Media Marketing Industry Report 1.3 Facebook Overview & Features 1.4 Facebook Blueprint 1.5 Instagram Overview & Features 1.6 LinkedIn Overview & Features 1.7 Twitter Overview & Features 1.8 YouTube Overview & Features -
2.1 Social Media Marketing Strategy 2.2 Conducting A Social Media Network Audit 2.3 Identifying Your Audience & Objectives 2.4 Selecting Your Social Media Networks 2.5 Understanding the Different Content Categories 2.6 Developing Your Social Media Marketing Strategy 2.7 Defining The Role Of Paid Advertising 2.8 Integrating Influencer Marketing 2.9 Setting Strategic KPIs 2.10 Identifying Required Resources 2.11 Developing an Implementation Plan 2.12 Creating a Social Media Budget -
3.1 Facebook Organic Implementation 3.2 Facebook Paid Advertising 3.3 Facebook Ad Platform Best Practice 3.4 Instagram Organic Implementation 3.5 Instagram Paid Advertising 3.6 LinkedIn Organic Implementation 3.7 LinkedIn Paid Advertising 3.8 Twitter Organic Implementation 3.9 Twitter Paid Advertising 3.10 YouTube Organic Implementation 3.11 YouTube Paid Advertising -
4.1 Understanding Social Media Metrics 4.2 Developing Performance Reports 4.3 Tracking Expenses Against the Budget 4.4 Measuring Effectiveness 4.5 Utilising Social Media Management Tools -
SMMMSM502A - Assessment Tasks and Submission Links
Pricing options
Explain how different pricing options might be valuable to different segments of your audience.
-
Get started now
Free